Project overview
Smooth Flow Plumbing is a licensed plumbing business covering Mudgee and the Mid-Western Region of NSW, working across residential, commercial and same-day emergency jobs. Plumbing is bought in a hurry — a burst pipe at 7am goes to whoever comes up first and answers the phone — so the work had to make them findable in local search and reachable in one tap.
We built the website and set up the Google Business Profile together, because for a trade those are one channel rather than two. The site documents twelve services individually instead of burying them in a list, names all eight towns served, and carries Plumber structured data so search engines can match the business to the area it actually covers. The quote form asks for the suburb alongside contact details, and the mobile number is click-to-call from the emergency bar, the header, the hero and the footer.
What we delivered
Outcomes
- Google Business Profile live and optimised, so the business can be found in map results as well as on its own site
- Twelve services documented individually rather than as a single list
- Eight towns named on the page and in the site's structured data
What we built, by system stage
2 of the five stages. The rest weren't part of this engagement.
- 01
Attract
- Google Business Profile set up and optimised for local search across Mudgee and the Mid-Western Region
- Plumber structured data listing all eight towns served
- 02
Capture
- Quote request form capturing name, phone, email, suburb and job details
- Click-to-call number in the emergency bar, header, hero and footer
- 03
Respond
Not part of this engagement.
- 04
Nurture
Not part of this engagement.
- 05
Measure
Not part of this engagement.
Want results like this?
Twenty minutes. You leave with an audit of your lead flow and a plan, whether or not you hire us.