Project overview
Labour Care helps NDIS providers get registered and stay compliant. Their buyers are other businesses, which makes the audience narrow and the timing specific — a provider only needs them when a registration or renewal is due.
We built the demand system around that timing: paid social to fill the top of the funnel, a cold email campaign targeted at providers approaching renewal, an organic content programme, and a custom app alongside the website. The paid campaigns delivered 380 leads at $11.60 each.
What we delivered
What we built, by system stage
All five stages, running as one system.
- 01
Attract
- Meta campaigns — 380 leads from $4,405 spend
- Blog and SEO content — 23 keyword rankings, 218 monthly organic visitors
- Facebook community group for providers
- 02
Capture
- Website and custom app built for registration enquiries
- 03
Respond
- Enquiry routing into the CRM for same-day follow-up
- 04
Nurture
- Cold email to providers approaching registration renewal
- Email campaigns — top campaign at 47.51% open rate
- Social content programme
- 05
Measure
- Reporting to cost per lead and pipeline value
Results at a glance
From Labour Care's own ad accounts and CRM.
- Leads generated
- 380Leads generated
- Cost per lead
- $11.60Cost per lead
- Cold email open rate
- 65.75%Cold email open rate
Proof in action
Screenshots from the campaigns, workflows and content behind the numbers above.
Campaign performance — 380 leads at $11.60
Top Performing Ads
Cold email to providers approaching renewal — 65.75% open rate
A second sequence to 215 contacts — 48.84% open rate
23 keywords ranking organically
Traffic Overview
Top-performing email campaigns
Facebook Group Community
Blogs
“The leads come in steadily and they're the right kind — providers who actually need registration work. The cold outreach opened doors we wouldn't have found.”
Laura S
Labour Care
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