Paid ads
Google Ads management, and the five stages after the click.
Google and Meta campaigns run by the same team that builds the landing page, answers the lead and follows it up, so you can see what a booked job actually cost.
- Google and Meta
- Cost per lead by channel
- Built to launch by week 4
- Your accounts, your data
Get your Growth Blueprint
No cost, no obligation. We'll walk you through it on a 20-minute call.
The receipts
Cost per lead, published per channel, on named accounts.
Selective Support, an NDIS provider, ran at $20 a lead on Meta and $28 on Google, 650 leads over six months. Labour Care's Meta campaigns produced 380 leads from $4,405 of spend, $11.60 a lead. Melbourne GreenWorks ran at $40 a lead on Meta and $67 on Search. Every figure is read from that client's own ad accounts, and each channel is reported on its own.
See the case studies“What makes mega marketing stand out, was that I didn't need the materials they could produce, they provided more of a mentoring support teaching me how to actually pivot my leads to sales”
What does Google Ads management at MEGA Marketing cover?
Google Ads management at MEGA Marketing is Google and Meta advertising run as stage one of five. The same team builds what the click lands on, the response that answers it and the follow-up that keeps it warm. Everything reports to cost per qualified lead by channel and pipeline value, so if a channel isn't paying we can prove it and move the money. Cheap leads aren't always good leads, so we measure what an opportunity worth pursuing actually costs.
Where the money leaks
Why the ads are running and the phone still isn't ringing
Google keeps ringing with free credit and an offer to set it up, and the account goes live. The ads are usually fine. What fails is the join between the click and a booked job: a landing page built for some other campaign, an enquiry nobody answers until the next day, and a report that counts clicks because it can't see what happened next.
So the spend goes up, the platform reports more activity, and nobody can tell you what a customer cost.
We run the ads as stage one of five, so the click lands on a page built for it, the lead gets an answer while it's still interested, and the report ends at a booked job.
What you get
Google, Meta, and everything the click needs next.
- 01
Google Search
Campaigns on the searches your buyers actually type, with conversion tracking built alongside them.
- 02
Meta ads
Facebook and Instagram campaigns, including instant forms, for buyers who aren't searching yet.
- 03
Landing pages
A page built for each campaign, with one audience, one offer and one next step.
- 04
Lead response
Automated first response and missed-call text back, so an enquiry is answered before it cools.
- 05
Reporting
Cost per qualified lead by channel and pipeline value, monthly, in plain English.
How the sprint runs
What happens in the first twelve weeks
- 01
BlueprintWeek 1
We price the searches you'd be bidding on, read your current account if you have one, and agree the targets and the launch date with you.
- 02
BuildWeeks 2 to 4
Campaigns, conversion tracking, landing pages and lead response built together, so the first click lands on something finished.
- 03
Launch and learnWeeks 5 to 8
Live spend and real data. The tests that don't work are named, and the money moves.
- 04
OptimiseWeeks 9 to 12
Budget moved to the campaigns producing qualified leads, then the day-90 scorecard and the targets for the next sprint.
Case study
Labour Care: 380 leads at $11.60 each
Labour Care helps NDIS providers get registered and stay compliant. Their buyers are other businesses, which makes the audience narrow and the timing specific, because a provider only needs them when a registration or renewal is due.
We built the demand system around that timing: paid social to fill the top of the funnel, a cold email campaign to providers approaching renewal, and follow-up routed into the CRM. The Meta campaigns delivered 380 leads from $4,405 of spend.
From Labour Care's own ad accounts and CRM.
Common questions
Is $500 a month enough for Google Ads?
It depends on what a click costs in your trade, and in some trades the answer is no. The way to find out before you spend is to price the searches you'd be bidding on, which is the first thing the Blueprint does. For scale, Selective Support, an NDIS provider, ran at $28 a lead on Google. That's one account in one category, from that client's own ad accounts, and yours will be its own number.
How much should I pay for Google Ads management?
We don't publish a paid ads price. Paid ads run inside the 90-Day Sprint Program, billed monthly, and your ad spend goes straight to the platforms, so the fee and the spend are never mixed together. The number for your business comes out of the Blueprint call, along with the ad spend floor for your market. See what the 90-Day Sprint Program covers
What are the disadvantages of using Google Ads?
You pay for every click whether or not it becomes a customer, and in some trades clicks are expensive. It only reaches people who are already searching, so it can't build demand that isn't there yet. And an account left to run on its own tends to drift towards whatever the platform can count. So we pair Google with Meta where demand needs building, and report both to booked jobs.
Can't I just run Google Ads myself?
You can, and Google will help you set it up. The account usually launches fine. What it won't set up is the join between the click and a booked job: the landing page, the response, the follow-up and the tracking that tells you what a customer cost. That's the part we run.
Doesn't AI run the ads now?
A lot of the bidding, yes, and the platforms' own automation is good at it. What it can't do is decide what the account should be optimising for, notice that the leads it's finding aren't the kind you want, or move money to a channel it doesn't run. That judgement comes after the data arrives, and it's the part we do.
Who owns the ad accounts?
You do. We build in your own ad accounts, so you can see the raw spend and the raw lead records at any time, and nothing is held hostage if the relationship ends.