Project overview
Everland Family Day Care provides home-based early childhood education in small groups in South Granville, and has operated there since 2014. Parents comparing childcare want the same handful of answers up front — group sizes, hours, what a day actually looks like and how to come and see it — and every one of those they can't find is a reason to ring somewhere else.
We designed and built the site around those answers. The programs and the full daily routine are laid out on the page, the enrolment process is broken into four steps, and the enquiry form asks for the child's age alongside the parent's contact details so the first reply can already be useful. Both phone numbers are click-to-call in the header, the contact section and the footer.
What we delivered
Outcomes
- Programs, daily routine and enrolment steps published in full, so parents can self-qualify before they enquire
- Enquiry form and click-to-call numbers reachable from every section
- Service area named on the page across six suburbs
What we built, by system stage
2 of the five stages. The rest weren't part of this engagement.
- 01
Attract
- On-page local SEO targeting South Granville and the five surrounding suburbs served
- 02
Capture
- Enquiry form capturing parent name, phone, email and the child's age
- Click-to-call numbers in the header, contact section and footer
- 03
Respond
Not part of this engagement.
- 04
Nurture
Not part of this engagement.
- 05
Measure
Not part of this engagement.
Want results like this?
Twenty minutes. You leave with an audit of your lead flow and a plan, whether or not you hire us.