Project overview
Darusalam Society runs community programmes and facilities, and needed the administrative side to stop running on email threads and phone calls. Memberships, referrals, donations, event bookings, room hire and equipment hire were all being handled by hand.
We put seven automated forms on the website, each wired into PopDone so every submission creates a contact and triggers the right workflow. Alongside that we built an outreach campaign to support coordinators and NDIS providers from a 2,387-contact list, and run their social programme.
What we delivered
What we built, by system stage
All five stages, running as one system.
- 01
Attract
- Outreach campaign to support coordinators and NDIS providers
- Social content programme — 284 posts
- 02
Capture
- Seven automated website forms: membership, contact, referral, donation, event booking, room hire, equipment hire
- 03
Respond
- Each form triggers its own workflow on submission
- 04
Nurture
- Cold email sequences to a 2,387-contact list
- Ongoing social engagement
- 05
Measure
- Lead and enquiry volume tracked in PopDone
Results at a glance
From Darusalam Society's own ad accounts and CRM.
- Contacts in outreach list
- 2,387Contacts in outreach list
- Automated website forms
- 7Automated website forms
- Social posts published
- 284Social posts published
Proof in action
Screenshots from the campaigns, workflows and content behind the numbers above.
Website with seven automated forms
CRM workflows
A single form's automated workflow
Outreach email to support coordinators
Total Lead Count
284 posts published
Event collateral
“Everything that used to come through phone calls and emails now comes through the website and lands where it should. It's saved us a lot of admin.”
Committee Member
Darusalam Society
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